Challenge
Young adults often scroll on their phones before bedtime to relax from daily stress, but this can lead to delayed sleep, poor sleep quality, and increase risk of insomnia.
Outcome
We designed a solution that builds healthy bedtime habits, minimises screen time, and creates a more calm transition to bed through a gamified experience.
Role
Product designer
Timeline
Nov '25 - Jan '26
Team
Solo
The problem
Process
Analysing the user research
Drawing insights from comment analysis and competitive audits to identify gaps in the market.
Brainstorming possible solutions
Balancing user needs, design trade-offs, and project constraints to develop product requirements.
Brand strategy & direction
Designing a mascot to create a unique brand identity to stand out from competitors in the market.
The solution: a sleep companion app
Our research identified that young adults need help with establishing a bedtime routine to gently guide them to sleep. They also need a better way to relax on their phone without feeling overstimulated, and be able to resist scrolling past their bedtime.
Feature 1: personalised routine
To help users establish a bedtime routine, we introduced a starter plan they can personalise with their own activities. They can also keep track of goals and celebrate their progress to make the routine feel more motivating and manageable over time.
Feature 2: sleep companion
To help users resist scrolling late at night, we designed a companion that can temporarily block distracting apps at bedtime. During bedtime they can only gain access by waking up their companion to encourage them to stay offline and fall asleep.
Feature 3: story feed
To help users relax without feeling too stimulated, we designed a story feed that redirects their habit of scrolling in bed to calm and relaxing bedtime stories. This replaces stimulating content from social media platforms that can typically delay their sleep.
The outcome: clear product vision
To conclude we conducted usability testing with 4 participants who initially found it difficult to understand the product vision. To address this issue we designed an onboarding flow to better communicate the value proposition and complete the user journey.
© 2026 · Jeremy Guillermo